Freelance communications consultant
Content strategist
Copywriter & content operations manager
for healthcare and tech brands that want to make connections through content
October is breast cancer awareness month
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October is breast cancer awareness month ||||||||||
“The single biggest problem in communication is the illusion that it has taken place”
Anyone can create content, but how sure are you that the content or communication your brand is putting out into the world really resonates with your audience?
I’m Dee and I’m the founder of Wicked Creative. I’ve been a freelance creative communications specialist, copywriter, content strategist and project manager since 2015.
I’ve spent the best part of the last decade working with healthcare and tech brands to help them communicate more effectively with their audience by putting them on the same wavelength. Whether this means taking complex information and ensuring it’s clear and accessible, or helping them to discover how to speak so that their audience feels recognised and understood, I’m passionate about helping them to find the right words, create the most compelling stories and deliver the strongest campaigns to get their message out into the wild.
For the last 12 months I've been working as content lead and operations manager for a multi-million pound online pharmacy, and I've been running their content function single-handedly since the end of April.
And over the last 10.5 years I've worked on every type of content imaginable. I have:
- developed and implemented global awareness campaigns for health Trade Associations
- worked on highly classified clinical trial documentation
- created ABM assets for leading tech brands
- interviewed global CEOs and key stakeholders
- developed content and social media strategies for leading healthcare brands
- consulted on patient journeys
- written for print and digital publications
- held tone of voice workshops and helped brands discover their identity
- created scripts, presentations, pitch decks, banners, websites, newsletters, email campaigns, in-person print assets
- consulted on healthcare apps
- improved Google rankings by 50% for one client in less than a week
I’m also a fierce health advocate and when I’m not working with clients, you can find me on social media, raising awareness of different health conditions and talking extremely bluntly about my experience with breast cancer.
And in 2021 I founded the only female-only copywriting community - the Female Copywriters’ Alliance, which operates on Discord. We have grown to over 200 members, and regularly host digital networking and in-person social events, as well as being a hub for female copywriters to talk all things related to the industry, and plenty outside of it too!
“ Having trained Copywriters for the DMA for a decade, I can hand-on-heart say that Dee is one of the best freelancers in the business - and one of a rare few who knows what service is and delivers it. She is always ready. For anything. She is always open. To anything. She is always committed to finishing what she starts. And nothing is impossible. We think of Dee as part of our team at Department of Change. She's our go-to as much for big complex projects, as small difficult ones. She's a great collaborator, has a strong strategic grasp and is reassuringly methodical in her process, while also allowing creative space for those unexpected leaps. She can inhabit any brand voice, because she takes the time to internalise it. She can credibly share expertise on latest breakthrough technologies, because she does the research to immerse herself in them. And she can put our clients at ease at the start of a flagship project, because she's a seasoned professional that they, like we, are happy to have on the team.”
-Debi Bester, Chief Changemaker and Founder, Department of Change
