A little update on the projects I've been working on and other exciting developments at Wicked Creative HQ in Q3

When was the last time you changed your password? Password security should be a top priority for individuals and businesses, yet many still don't understand how to create strong, secure passwords to protect their sensitive information. In this blog I take a look at password best practices for Q4.

Bravo to GymShark for using a model with psoriasis in their advertising - more of this please!

How niche is too niche? Finding a freelance writer with experience in your field can be very valuable, but expecting them to have incredibly specific experience can limit your choice of freelancers to work with. One of our biggest skills is learning about complex topics and then communicating them effectively with your audience.

For the next few months, I'll be raising money for Annabel... find out more here!

In medical communications, referencing is extremely important. However, when it comes to patient-facing content, choosing the right kind of referencing is important too - especially if you are making a lot of claims in your content. I look at why APA-style referencing in patient-facing content doesn’t hit the mark.

Why we should be avoiding gender-neutral language in healthcare communications, and how using sex-based terminology could help save lives.

Need content but your business feeling the pinch? I’m making it easier than ever to get the words your business needs with phased projects. Find out more!

In 2024 I was commissioned by Boots’ UK to write an article on the male menopause for their magazine, Health & Beauty. Read all about it here.

Wicked Creative turns 9!

Are you sitting comfortably? Then let me tell you the story of the copywriter and the impossible brief.

What is hashtag piggybacking and how can it help boost the success of your digital campaign?

Smear tests save lives. Fact. Knowing when yours is due - and getting it done - could prevent you from developing cervical cancer.

I’m wrapping up Q4 and looking back on what’s been happening at WCHQ over the last few months

Once upon a time there was a tech company who needed help defining the purpose of their content…

Top tips for spotting phishing attacks that could put your identity and bank balance at risk

How to spot the Tele-Scam, the latest scam targeting freelancers

The HPV vaccine can save lives, but did you know it’s not just for girls?

“Cancer won’t be the last thing that f*cks me” - why I think that Girl vs Cancer really missed the mark with this campaign.

Types of hacker