free advice! it’s not what we can do, it’s what we know

You might think that the greatest value of a copywriter is in the words that they produce. After all, if you hire a copywriter, in theory that's what you're paying for. The end product - a web page, a blog, a slide deck, a brochure, a whitepaper...

But the reality is that, if you're open minded, you can get so much more. You also get the benefit of however many years of content creation experience that copywriter has. And everything they have learned along the way.

If you work with the right copywriter, chances are they they already know or can very quickly establish...
- the best way to structure your content
- how to help you connect with your audience and keep them interested
- how to pick out relevant data points or topic threads
- why your current content isn't hitting the mark
- how to write inclusively and why its important
- why your website isn't converting

And if you aren't utilising WHAT WE KNOW as well as what we can do, then you're leaving money on the table. We want to do the best possible job we can for you, and all too often we'll want to make suggestions. Being open-minded to our recommendations and advice costs nothing, but could drastically increase the usefulness of your content.

The best clients are the ones that are open-minded to recommendations. I've got one healthcare client who I've politely told:
- their content is inconsistent and its affecting their brand image
- the way they talk to their audience is too complex
- the website UX is poor and will turn patients off

They've listened and the new content we've been working on is functioning over and above anything they had previously - and as a result, their sales are up and a solid brand foundation is starting to take shape.

Collaboration and not dictation nearly always achieves better results for your organisation. So, if your copywriter has got ideas, listen up - because they'll almost certainly benefit your business!