“hell yeah” - client review for a health insurance project

My first ever client review using a GIF……

A year ago today I received one of my favourite ever client reviews. So much so in fact, that I didn't ask Craig Freeman to write me anything else by way of testimonial (but this has reminded me that I should still ask him to write me a recommendation on here!). It's also the only feedback that I've ever been given that's included a gif. The fact that it's Steve Carrell only earns Craig bonus kudos!

So, what did I do so right? This landing page and nurture email sequence project was in the private health insurance space, and the target audience was ex-pats moving to France. In case you didn't know, the French healthcare system is a little different to ours and so anyone moving to the country is recommended to have private health insurance - at least until they qualify for national cover.

The line that Craig gave a "hell yeah" to sticks in my mind even today. Because you just don't forget that type of client feedback. It was...

"Reassurance from the moment you arrive"

Sometimes the simplest messages are the clearest and most impactful.

Need help with getting your healthcare messaging right? Shoot me a DM.